Management Information Systems IP Four Essay Example | Topics and Well Written Essays - 750 words - 1

Management Information Systems IP Four - Essay Example The third is the Piloting the Valero with real-time management case study in which the Valero, a Texas-based oil refinery needed a system that could be able to display real-time data about issues concerning the plant. Virtual reality is a three-dimensional space, which is a computer generated interactive space. Virtual reality immerses its users in the virtual world while the augmented reality keeps in touch with the real world. Augmented reality uses any of the three major display techniques to be able to achieve the blend of reality mixed with real-life images and graphic effects. The display techniques are hand held displays, head mounted displays that provide the virtual environment and shut out the real world, and spatial displays that mount graphical information on physical surfaces. It has been used to improve marketing in the sense that it helps involve the customers and is able to communicate to the customers in an interesting and interactive way with relevance to them. In 2009, Esquire magazine was able to use this in their advertising where they added several stickers, which had designs that had this ability. When held up to a web camera, it started interactive video segments featuring the issue’s cover, Robert Downey Jr. (Ovide, 2009). In image guided surgery, a CT scan and MRI provides the necessary data that is superimposed on the patient in the operating room. In real estate, this has been employed to help the user find information they need on the go, since smart phones have GPS, cameras and internet. Therefore, one can just point their phone on a building and the value of the building per square meter and a small photo accompanied by a live image project from the phone’s camera, hence provide real estate information on the go (Macintosh, 2010). The U.S stock markets on May 6, 2010 experienced a sudden and quick plunge at 2:42 PM, which

M019 Regular Assignment - Understanding Retail Essay

M019 Regular Assignment - Understanding Retail - Essay Example E- Tailing companies such as Onsale, @home, Webvan and Boo.com have experience their fair share of failures and were eventually closed down (Caroll and Casey, 2004:2). This goes ahead to prove that not all e-tailing companies have been successful in business. High street retailers have been in existence for a long time and have substantial loyalty and a wide customer base in the global market (Shepherd, 2007:66). They have strong brand names that are easily recognised by the consumers and this makes it easy to sell their merchandise on their online stores. Renowned fashion lines, mobile companies, food joints have a well established online business that contributes to a considerable amount of their income. New entrants have a hard time competing with these high street companies. High street companies have a competitive advantage since they have more resources, state of the art technology and better customer loyalty. It can be noted with a lot of concern that e- tailing is a relativel y new concept in some parts of the world. However, they are slowly catching up with the spread of the internet across different parts of the world. ... In conclusion, although e-tailing has grown rapidly in some parts of the world including the UK, US and some parts of Asia, there are those that that are not aware of the concept. It entails a wide array of businesses ranging from auction sites, entertainment sites and consumer based sites. In addition to, e- tailing facilitates the electronic usage of goods and services between buyers and sellers and helps bridge the language barrier (Cuthbertson, 2012:57). Recent studies reveal that e- tailing has opened new opportunities for companies from various parts of the world. It has helped companies reach a high number of shoppers from all over the world and has been shopping to be a fast and hustle free experience. This has led to a considerable increase in revenues gained by high street companies. Retail Internalisation Nearly thirty years ago, every retailer in the global scene was a pure nationalized firm with an irrelevant share in the international market. Currently, retailer interna tionalisation is one of the most momentous trends that have accelerated immensely in the past two decades. It can be argued that retail internationalisation is much more than the opening of stores abroad as it includes a wide range of issues (Wrigley et al., 2005:440). A close look at the 200 top global retailers reveals that they operate numerous countries and have established a remarkable capacity in the global market (Hanf and Pall, 2009:2). In fact, many retail companies earn a considerable share of their revenue from foreign markets. There are various companies that have established their subsidiaries in the international market and failed miserably. This goes ahead that there is much more to retail internalisation than open stores in various parts of the world.